Understanding Viral Vue's Viral Score: A Guide for Influencers

If you're using Viral Vue to decide which products to create influencer videos for, you've probably noticed the "viral score." This score is one of the main data points we use to help you determine whether a product is a good candidate for an influencer video. But what exactly does it mean, and how can you use it to your advantage? Let's dive in!

What is the Viral Score?

The viral score is a comprehensive metric that gives you an idea of how well a product might perform in terms of visibility and potential sales if you create a video for it. But it's not just a simple number that predicts if you'll hit the top carousel; it takes a holistic approach.

The viral score looks at several factors, including:

• Overall Sales: How well is the product currently selling?
• Reviews: What is the quality and quantity of customer reviews?
• Available Video Slots: How many slots are available for influencer videos on the product page?
• Existing Influencer Videos: How many influencer videos already feature the product?
• Carousel Placement: Does the product have a top or bottom carousel? And if so, how many slots are there?

All these data points are combined into a simple, one-point score ranging from 1 to 100, giving you a quick snapshot of whether or not it's a good product to create a video on.

Things to Remember About the Viral Score

While the viral score is incredibly useful, it's not the ultimate decision-maker. Sometimes, you may come across a product with a low viral score that still has potential.

For example, let's say you come across a product with a lower viral score. This might be because it doesn't have high sales numbers. However, it might still have plenty of video slots available and decent reviews. In this case, even with a lower viral score, there could be an opportunity for you to create content that performs well.

On the other hand, a product with a higher viral score might have great reviews, strong sales, and both top and bottom carousels with available slots. If a top carousel has 20 slots available, the viral score could be higher. But if that same carousel only has five slots, the score would be lower due to the increased competition for visibility.

Making the Most of the Viral Score

The viral score is designed to give you a quick and comprehensive look at the factors that matter when deciding whether to invest your time in creating a video for a product. Remember, it’s just one tool in your toolbox. Combine it with your experience, intuition, and the other powerful features of Viral Vue, such as the product findr, to make the best decisions for your content strategy.

Need More Help?

If you have any questions or need further assistance, don't hesitate to use the support chat widget when visiting support.viralvue.com. Our team is here to help you succeed!

This guide should give you a clearer understanding of Viral Vue's viral score and how to use it effectively. By taking a more holistic view, you can better strategize your content creation and make the most out of your influencer efforts!