Understanding Product Categories on Amazon for Influencers
As an Amazon Influencer, picking the right products isn’t just about looks — it’s also about knowing how they’re categorized. Every product on Amazon is assigned a category, and using that info can help you plan smarter content.
1. Using the Product Category in Viral Vue
If you're using the Product Vue, you can easily scroll over and see the category for each product. Most products on the same Amazon page will fall under the same category. If you're running Product Vue on your own storefront, you can quickly check the categories of all the products you've created content for. You can also run Product Vue on another influencer’s storefront to see which categories they’re focusing on — great for competitive research.
2. Use Categories to Match Your Content Style
The category data point is also useful when you're on the web app, filtering and browsing through different products. You can use this feature to find products in specific categories that align with the type of content you want to create. For example, if you focus on arts and crafts, filter for categories like “Arts, Crafts & Sewing” to discover relevant products to feature.
Watch a quick demo below:
FREQUENTLY ASKED QUESTIONS
Does category affect commissions?
No, but it helps you choose better matching products for your audience.
Can I see categories for my videos?
Yes, use Product Vue on your storefront to see each product’s category.
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