If you’re researching products on Amazon and want to find opportunities to partner directly with brands or avoid arbitrage listings—the “# of Sellers” data point in Viral Vue is your secret weapon. While it’s not visible by default in Viral Vue pop-up, adding it takes just a few seconds and opens up valuable insights for identifying private label brands.

Adding the "Number of Sellers" Data Point

To see the "Number of Sellers" data in Viral Vue, follow these simple steps:

1. Click on the two columns icon to customize your view in Viral Vue pop-up.

2. Scroll and Find "# of Sellers", toggle it ON, then hit "Save".

By doing this, you'll be able to see the number of sellers for each product directly on Amazon.

This data is also available in Product Vue and the web app.

Why “Number of Sellers” Matters

A product with only one seller often signals a private label brand—ideal for reaching out directly and forming a partnership. Multiple sellers usually mean retail arbitrage, making brand contact more difficult. Fewer sellers = better brand deal opportunities.