When browsing through Amazon product listings, you might notice a section called the top carousel under the product images. The top carousel is a crucial feature for Amazon influencers, as most of the money earned through the Amazon Influencer Program comes from videos featured here.

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What is the Top Carousel?

The top carousel is a row of videos under the product images on an Amazon listing. Not every product has a top carousel, and it only appears when there are merchant videos on the product page. It displays a mix of merchant and influencer videos, and the number and type of videos vary. Amazon frequently updates this carousel, so the video lineup can change over time. 

How Viral Vue Helps You Navigate the Top Carousel

The Viral Vue extension makes it easy to see what videos are in the top carousel for any given product. 

• It will show a red X if there is no top carousel for a product.
• If there is a top carousel, Viral Vue will display the number of videos featured.

This is a great way to quickly gauge opportunities. If you see that a top carousel has only merchant videos and no influencer videos, there might be an opportunity for you to get your content featured there. It’s also important to know that some brands have control over whether influencer videos can appear in the top carousel. 

You can also find the Top Carousel data point columns in Product Vue and the web app tables, where you can easily sort or filter the data.

The Top Carousel columns include:

• The total number of videos in the Top Carousel (TC)
• How many of these are merchant videos (TCM)
• How many are influencer videos (TCI)

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Watch a quick demo below: