Understanding the Top Carousel on Amazon Listings with Viral Vue

When browsing through Amazon product listings, you might notice a section called the top carousel under the product images. Not every product has a top carousel, and it only appears when there are merchant or influencer videos on the product page. The top carousel is a crucial feature for Amazon influencers, as most of the money earned through the Amazon Influencer Program comes from videos featured here.

What is the Top Carousel?

The top carousel is located beneath the images on a product listing page. It displays a series of videos, usually a mix of merchant and influencer content. The presence and number of videos in the top carousel can vary significantly:

• Some top carousels might have 20 videos, with a mix like 2 merchant videos and 18 influencer videos.
• Other carousels might only have a few videos, such as 1 merchant video and 4 influencer videos.

It’s worth noting that Amazon frequently updates the top carousel, so the number and type of videos can change regularly. Keeping up with these changes is important because of the impact it can have on your visibility and potential earnings.

How Viral Vue Helps You Navigate the Top Carousel

The Viral Vue extension makes it easy to see what videos are in the top carousel for any given product. For example:

• It will show a red X if there is no top carousel for a product.
• If there is a top carousel, Viral Vue will display the number of videos featured.

This is a great way to quickly gauge opportunities. For instance, if you see that a top carousel has only merchant videos and no influencer videos, there might be an opportunity for you to get your content featured there.

Brand Control Over the Top Carousel

It’s important to know that some brands, but not all, have control over whether influencer videos can appear in the top carousel. For example, popular brands like Apple might restrict influencer videos from appearing in their carousels altogether. They might also block them from the bottom carousel. This decision is made by the brand, and not by Amazon, so it can vary widely.

Desktop vs. Mobile Versions of Amazon

Another note is the difference between the desktop and mobile versions of Amazon. The top carousel might display a different number of videos on the mobile app compared to the desktop version. Viral Vue focuses on the desktop version, as that’s where most users browse Amazon.

Getting More Details with Viral Vue

You can dive deeper into the data with Viral Vue's product findr feature, which provides a detailed summary of the top carousel's content. This allows you to see exactly how many merchant and influencer videos are present, giving you insights into where you might want to focus your efforts.

Need Help?

If you have any questions or need further assistance, please use the support chat widget when visiting support.viralvue.com. Our team is always here to help you maximize your success as an Amazon influencer.

By staying informed about the top carousel and using tools like Viral Vue, you can make smarter decisions and find more opportunities to grow your presence on Amazon.