When browsing Amazon product pages, you might have noticed a bottom carousel near the bottom of the page. This carousel is a valuable feature for both customers and influencers, showcasing different types of videos related to the product. Let's break down what the bottom carousel is and how Viral Vue can help you make the most of it!

What is the Bottom Carousel?

The bottom carousel appears on individual product pages, near the bottom. It features a mix of video content designed to help shoppers better understand a product. These can include:

• Merchant videos – Uploaded by the product’s seller or brand 

• Influencer videos – Created by Amazon Influencers like you 

• Review videos – From customers who post video reviews

• Recommended product videos – Videos for related items Amazon suggests

How Viral Vue Enhances Your Experience

With Viral Vue, you don’t need to manually scroll through all the videos on a product page. Viral Vue provides a quick summary of what's available in the bottom carousel.

This summary includes details like:

• The total number of videos in the bottom carousel (BC)
• How many of these are merchant videos (BCM)
• How many are influencer videos (BCI)

You can also find the Bottom Carousel data point columns in Product Vue and the web app tables, where you can easily sort or filter the data. A product may have 5 videos in the bottom carousel, all of which are influencer videos and none are merchant videos. Another product may have 2 videos in the bottom carousel, split between influencer and merchant content.

Why It Matters

Understanding the bottom carousel and leveraging Viral Vue data helps you:

• Spot opportunities – Identify products with few or no influencer videos where your content can stand out.

• Save time – Quickly see which products are rich in video content without manually browsing Amazon.

• Plan your strategy – Focus on products where influencer videos are more likely to get seen.

Watch a quick demo below: